21-free · Vegan · Cruelty-free · $22 per bottle

The
Launch
Collection.

Three shades. Chosen for the people who notice things — and care about what goes on their body.

First Light

Barely there blush. The color of sheets at 7am, when the light comes in soft and sideways. Sheer enough to let your nail breathe.

$22 Launch Shade

Dusk

Dried terracotta. Dust on a windowsill at golden hour. Warm without being loud — the shade you reach for when you want to look like you tried.

$22 Launch Shade

Midnight Ritual

The deepest noir. When the city finally quiets. Rich, true black with a depth that reads almost velvet under light.

$22 Launch Shade

21-Free Formula

No formaldehyde, toluene, DBP, camphor, or any of the 21 chemicals conventional polishes still use. Your nails stay healthy.

High-Gloss Chip-Resist

A two-coat system with real staying power. The first coat grips, the second coat seals. Seven days without a chip on natural nails.

Quick-Dry Top Coat

Air-dries in under 3 minutes. No UV lamp, no waiting around. Apply before you finish your coffee and you're set for the day.

Launching Soon

Be first in line
when we open.

Sign up for early access. First-wave customers get priority — no random drops, no raffles.